Although the digital transformation was a long-term goal for most companies even before Covid-19, the pandemic fast-motioned the plan, making digital prevalence a necessity in the workplace.
Since data, personnel, and technology drive digital transformation, the role of employees in this change is paramount. In fact, maximizing digital employee experience (DEX) is now one of the top-most goals in most workplaces.
78% of the IT sector leaders believe projects related to digital employee experience are at a much higher level of priority than they were two years ago.
Even better, the Global Human Capital Trends survey at Deloitte showed that 80% of the executives regard digital employee experience as more than or as important as customer experience.
So, how does digital employee experience affect the digital transformation of the workplace? How can companies leverage the former to ensure the latter? We discuss this in detail below.
What Is Digital Employee Experience?
While employee experience as a whole refers to the interaction of the workers with all aspects of their workplace, digital employee experience inclines towards the digital arena.
It is defined by all digital interactions an employee has in the organization. Basically, it covers the quality of the staff’s interaction with the technology they use in their workplace to perform their daily jobs.
It’s evident that an excellent digital employee experience is essential for staff productivity. 71% of the employees state that they want the level of technology in their companies to be the same as what they have in their personal lives.
However, a Gartner survey showed only 13% of the employees to be satisfied with the digital experience in their workplace. Some common problems that harm the digital employee experience include:
- Slow computers
- Slow startups
- Crashing apps
- Connectivity issues
- Outdated software and hardware
Benefits of a Better Digital Experience
With the world gradually moving towards digitalization, organizations must jump the bandwagon too. Providing a good digital experience to your employees will be beneficial for the company in the long run.
- It improves employee productivity, leading to a more outstanding quality of work.
- It streamlines the workplace, allowing the business processes to run without unnecessary hurdles.
- Digital experience enhances employee satisfaction, enabling them to perform to the best of their abilities.
How Does Digital Employee Experience Affect Digital Transformation?
Since it’s one of the trendier terms, many organizations have picked it up. However, only a few know the real potential of digital employee experience in digitalizing the workspace.
Here are some ways in which a satisfactory digital employee experience facilitates digital transformation.
It only makes sense that a hassle-free experience on the work table would improve your staff’s productivity. A recent University of Oxford research paper reported that happier employees had a 13% higher productivity.
Professor Jan-Emmanuel De Neve, an author of the research paper, explained that companies need to improve employee happiness at work. On the surface, it might go in the employees’ favor, but it also impacts the employers in the overall scheme of work.
Companies that want to take a step towards digital transformation need to hire more Gen Zers since these applicants are more technologically-driven. A Dell Technologies study showed that 80% of the aspirants said they’d prefer ‘cutting-edge technology’ in their workplaces.
Meanwhile, 91% of respondents said that their job choice would be influenced by the employers’ level of technology.
Thus, if companies want to transform digitally, they’ll have to rethink their digital development approach and make it more suited for a satisfactory digital employee experience.
More IT Enhancement
By providing a good digital employee experience, you ensure lesser technological breakdowns. Simply put, when the IT team has to spend less time on fixing tech issues, they’ll have a better opportunity to enhance the business’s digital value.
Instead of helping employees with slow systems and crashing programs, they can focus on the following things:
- Cloud migrations
- Investment in recent technological advancements
All of these are the right step towards digital transformation and help ensure the agility of an organization.
Insufficient Utilization of Digital Tools
In order to use the digital tools properly and move the company towards digital transformation, employees need to have an ideal experience.
If workers face trouble while loading everyday use programs and software, they will fall behind on meeting the organizational objectives. Plus, even if they are proficient in using certain tools, employees will be unable to garner their full potential due to a poor digital experience.
Owing to this, your organization will fall short in the race for digital transformation.
How to Improve Digital Employee Experience?
Since a satisfactory digital experience allows digital transformation, organizations should know how they can enhance this interaction for their workers. Some quick tips include:
- Adoption of modern technology and tools that tend to be productive and user-friendly
- Ensuring worker proficiency in using new tools
- Having extensive troubleshooting protocols in place
Apart from these standard approaches, organizations should follow the following key practices for enhancing the digital experience.
Automation is essential for a satisfactory digital experience since it relays the message to the IT department without the users’ involvement. In simple terms, an employee shouldn’t have to notify the IT department of an IT problem.
Instead, the IT team should have an automated system in place, such as chatbots rather than help desk calls.
Ditch Yearly Surveys
Asking your employees once a year about their digital experience won’t give you much information about the digital blind spots or the problems they’re facing in using IT tools.
Instead, you should get occasional feedback from your employees.
Doing so will allow you to fix the problem on the spot before it worsens or affects other employee groups in the organization.
Use Digitalization Solutions
If your organization’s internal digital approach is erratic or all over the place, get digitization solutions from providers like Ungoti. In this way, you’ll equip your employees with everything from training to strategic implementation, ultimately bettering their digital experience.
A decent digital employee experience is integral for meeting your digital transformation objectives in the workplace. Therefore, you should focus on this aspect of employee experience like most other global business leaders.